The Richards Group
As part of its commitment to implement meaningful, measurable diversity, equity and inclusion (DEI) initiatives, The Richards Group has formally engaged diversity consultant Dr. Lauren Tucker and her team at Do What Matters to help the agency navigate its refounding.”I’ve invested over four decades helping build one of America’s great agencies. This is a necessary step in rebuilding our future – for our community, for the clients we serve and, most importantly, for our employees, present and future,” said Dady. “The objectivity, knowledge and experience that Lauren and her team bring are the shot in the arm that’s going to move us forward with precision and purpose.”The alliance with Do What Matters will also help drive and build on the agency’s newly articulated DEI goals and commitment to operational changes:Execute a formal commitment to specific representation across all disciplines and leadershipAudit current policies to ensure that they are equitable to all employeesConduct inclusion management trainingReview all current work to ensure cultural relevancyCommit to tracking progress
Marcas deben hacer lo correcto en relación con diversidad e inclusión: Pete Lerma de LERMA
Richards/Lerma anuncia su rebrand a LERMA con un fuerte enfoque multicultural
