Daniel Lobatón y Raig Adolfo de Saatchi & Saatchi NY
Saatchi & Saatchi New York announced today that Chief Creative Officer Daniel Lobatón and new Chief Strategy Officer Raig Adolfo will serve as co-presidents of the agency. Adolfo joins the agency on Nov. 8.”There is nothing worse than coming up with the right creative answer to the wrong business question,” said Adolfo. “With the pace of things today, this happens more often than it should. Strategy helps separate signal from noise, bringing clarity and inspiration to get both the question and the answer right. I’m thrilled to join the teams bringing new and exciting work to life, tapping Saatchi’s award-winning creative capabilities.” Since joining the agency in 2017, Daniel has championed groundbreaking work for Tide, Olay, Goldfish and other key clients. His appointment as co-president comes after being named chief creative officer in March 2020. During his first year in the role, he helped put the agency in the top 10 U.S. rankings in both One Show and D&AD as well as making it the most awarded Publicis Groupe North America agency at Cannes Lions. “Great ideas help drive great work for all of our brands,” said Lobatón. “I’m excited about working with Raig, who I know will help us push our ideas to exciting new places.”
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