Matthew Curry de Ogilvy IBM
Ogilvy today announced that Matthew Curry has been named Global Executive Creative Director for IBM, one of the world’s most valuable and universally recognized business brands. In this role, Matthew will be responsible for defining, shaping, and driving the global creative vision for EightBar, a bespoke WPP team comprised of creative and media talent dedicated to IBM. Ogilvy has served as IBM’s global creative agency partner for nearly 30 years and recently launched “Let’s create”, the company’s most significant brand initiative in more than a decade. The effectiveness of the longstanding partnership was recognized in 2019 when IBM and Ogilvy were the recipients of the 5 for 50 Effie Award which honored five brands who most effectively adapted, stayed relevant and sustained business success over time. Earlier this year IBM was inducted into the Advertising Hall of Fame, just the 11th company to ever receive this distinct recognition and the first B2B brand to do so. Liz Taylor, Global Chief Creative Officer, said: “IBM is a brand that has not only moved with the times but created them – and Ogilvy has had the distinct pleasure of co-creating with them for almost 30 years. We are thrilled that Matt is joining us to help produce a new period of game-changing, legacy-making work that brings to life the technological innovations that are creating the fabric of our reality. Matt embodies the essence of ‘Let’s create’ – a belief that creativity will be the defining currency of business moving forward and driver of impact in the world.” Matthew Curry said: “IBM is one of the world’s most iconic brands, one that has pioneered new eras of innovation and helped solve some of the world’s toughest challenges. The opportunity to help lead their next chapter, while partnering with the most talented leadership group in the industry, couldn’t be more exciting. I’m looking forward to doing big things with these two companies of giants.”
