Pepe Aguilar 3
GALLEGOS United announced the appointment of Pepe Aguilar to the role of Executive Creative Director. In this role, Aguilar will be based on the company’s Huntington Beach, California campus, and head up all creative on both campuses of GALLEGOS United, which is part of the independently owned UNITED COLLECTIVE communications group. He’ll also work closely with the leaders of fellow UNITED COLLECTIVE agencies, digital agency CANVAS United and public relations firm ROX United. Aguilar has nearly 30 years of advertising industry experience in the U.S. and overseas. He has worked with numerous iconic brands and companies – including P&G, Nestle, Coca-Cola, Heineken, Nike, Pfizer, NFL, Papa John’s and Walgreens — to create engaging, effective campaigns. His work has earned more than a hundred awards, including 18 Cannes Lions and 26 Effies. In his new role, Aguilar will lead the creative vision and product with GALLEGOS United clients such as the California Milk Processor Board (got milk?), Comcast, Chick-fil-A, and DoorDash. “I am very proud of GALLEGOS United’s long history of producing breakthrough creative campaigns that live across multiple channels and resonate with different population groups,” said UNITED COLLECTIVE CEO John Gallegos. “With his multifaceted skills and global experience, Pepe is an ideal leader to build on this legacy and forge an exciting new chapter of innovation and creative growth. His exceptional creative sensibility, ability to rally cross-functional teams around a common creative ambition, and his passion for building winning teams will enable us to connect with broader audiences in increasingly impactful ways.” “Pepe has an impressive track record of creative work that meaningfully connects with audiences and enables organizations to achieve their business goals,” said GALLEGOS United’s Head of Account Management, JP Rodriguez. “I’m looking forward to collaborating with him, and learning from him, as we take GALLEGOS United’s commitment to delivering creativity that travels across audiences, media and time, to the next level of success.” Before joining GALLEGOS United, Aguilar was Executive Creative Director at Finn Partners. Earlier in his career, he held leadership roles such as Chief Creative Officer at Grey Wing, leading a team that garnered the most Effies and Cannes Lions awards in the entire global Grey network, as well as the roles of Vice President Creative and Executive Creative Director at Grey. “GALLEGOS United is an extraordinary agency driven by creativity and purpose. Those values align perfectly with mine, which makes us an ideal match,” says Aguilar. “I’m eager to build upon GALLEGOS United’s already-strong creative foundation to produce meaningful work that bridges audiences and brands, producing purposeful creative that truly resonates.” Aguilar is a frequent guest lecturer at industry events, as well as being a cultural activist. He holds an MBA from the Berlin School of Creative Leadership and a bachelor’s degree in Graphic Design from Anahuac University.
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