Campaña Miller Lite J Balvin
Miller Lite and J Balvin are back for another round and this time they are picking up the tab for fans and supporting Latino business owners through their continued work with Accion Opportunity Fund.Fans will be able to enter for the chance to have global superstar and entrepreneur, J Balvin and Miller Lite pick up their tab by visiting www.millerlite.com/jbalvin. Starting March 1st – April 30th, Miller Lite and J Balvin will be giving away up to 10,000 beers per week as well as the chance to win other prizes like signed merch.”In addition to J Balvin’s Tab, Miller Lite is bringing back the Balvin-inspired limited-edition pints as a continuation of their mission to support and empower the Latino community. Miller Lite will donate a portion of proceeds from the limited-edition pints purchased during the program, up to $150,000, to Accion Opportunity Fund. This donation can help provide funding for up to 50 Latino business owners across the country. The refreshed limited-edition pints will be available nationwide in the coming weeks and feature the same great taste Miller Lite fans know and love. “From the very beginning, we have shared J Balvin’s love for real moments and creating a positive impact, whether that’s with friends and family or the Latino community nationwide.” said Elizabeth Hitch, Senior Director, Miller Lite. “In our latest collab, we have the same mission- making more moments taste like Miller Time while also giving back”.
Molson Coors promueve a la CMO Michelle St. Jacques a Chief Commercial Officer
