Reload Radio Produ
The advertising world is surrounded with details like little pills that lead to huge social transformations and also to changes in consumer purchasing habits. But we’ve mused, what’s behind these small details? How are the big ideas created? Who makes them a reality? And above all, why do they become so important in people’s lives? Starting this month, PRODU launches ReloAD, a podcast that opens a space for discussing the advertising situation together with its leading figures, in order to converse, discover, investigate, learn, delete and, finally, to recharge oneself again and again with new concepts. This first edition is entitled ¡No hablemos más de crisis! (Let Us Speak No More of Crisis!).ReloAD is headed by Cristian Camilo Vergara Vargas, Media & Advertising editor of PRODU, a journalist with wide experience in Hispanic advertising in the United States and in the region, and who plays an active role in organizing the Ibero-American Festival of Creativity (FIAP). The podcast will have a monthly frequency and will air the third Thursday of every month.Listen to ReloAD
