Jorge "Tata" Varela, CEO y fundador de Humo Rojo
Reaffirming its commitment to the advertising industry, the Argentine agency Humo Rojo (Red Smoke) announc.ed that it will be the main collaborator in the Advertisements category at the Ibero-American Festival of Creativity (FIAP). With more than a decade of experience and numerous honors awarded, Humo Rojo has become consolidated as a leading agency in the Argentine ad industry and has managed to expand its influence at a regional level, and now, as the main collaborator in the Advertisements category at FIAP, it focuses on the creative development and excellence of the region. The CEO of Humo Rojo, Jorge “Tata” Varela, expressed his enthusiasm and vision with regard to the union of agencies and the talented professionals of the region. “Collaboration among colleagues makes for a greater, more generous and competitive industry,” he said.He also noted that a big challenge agencies and marketers face is precisely to put creativity and strategy at the center of the equation for building brands. “That is definitely what gives value to businesses, and doing it through FIAP makes me proud. This is a renewal of the commitment that the agency has to the industry and to the big ideas,” he said.The presence of Humo Rojo as the principal driver in the FIAP Advertisements category is also a recognition of its outstanding work and its focus on creativity and strategy as fundamental pillars for the success of brands.“We’re at a time when it’s important to leave egos aside and have the support of colleagues and how better than on platforms like this that allow us to grow among them all – competing, of course – but above all, recognizing ourselves as sources of learning,” Jorge “Tata” Varela concluded.
