Gonzalo Montaña de Rappi Chile
Rappi announced that it will be the official sponsor of the Ibero-American Festival of Creativity (FIAP) 2023. Gonzalo Montaña, global head of media at Rappi, shared his vision of his decision and how it will affect the brand and the marketing industry in general. For Rappi, creativity is a fundamental pillar of efficient communication, according to Montaña. “In Rappi, our DNA is based on innovation and revolutionary ideas,” he said. The brand is out to challenge the status quo, become the regional leader in the area of quick commerce and retail media. For that reason an alliance with a creative event like FIAP, historically admired in the minds of advertisers in the region, is a coherent and relevant way to promote the Rappi brand. Montaña also noted the importance of festivals for the marketing industry, since they raise the creative level and serve as a habitat for ecosystem defenders. After years of limitations due to the pandemic, Rappi is proud to take part in the revitalization of awards ceremonies and in-person events. The executive considers it crucial to have a creative event of the finest quality that covers all of Latin America, which is at the level of the main international events, and puts the focus on the region and its abundant creative capital. As for the benefits for the brand, Montaña noted the commitment of Rappi to bring value to the communities and revolutionize online commerce. The association with FIAP 2023 allows it to get into the most creative minds of the region, collaborating in the construction of the industry’s future and that of the retail media. Rappi has created thousands of jobs and has provided opportunities for exhibitions and sales for entrepreneurs throughout Latin America. The brand seeks FIAP representatives to help revolutionize the online sales industry and in-person commerce in nearby areas, just as Rappi has done up to now. With this new alliance between Rappi and FIAP 2023, a joint effort is expected that will drive innovation and transform marketing in the region.
