Cheetos con Becky G
Artists have often been the face of a brand, but Cheetos, famous for its iconic orange Cheetle dust, is launching its latest Deja tu Huella campaign by doing something no other brand has done – sponsoring a musician’s fingertips.For years, Cheetos has celebrated Hispanic culture’s impact on society and empowered the community with Deja tu Huella, its ongoing campaign inspired by the rally cry that translates to “leave your mark.” To kick off the program’s fourth iteration, Cheetos is launching the world’s first fingertip sponsorship with global superstar Becky G in hopes of inspiring others to leave their mark on everything they touch.As a longtime advocate for the Hispanic community, Becky G is joining the cause to support and celebrate the next generation of Hispanic students via scholarships provided by the PepsiCo Foundation, a community college tour, and a nationwide TikTok challenge. In a TV commercial released today, Cheetos demonstrates how Becky G’s Cheetle-covered fingertips can empower members of the Hispanic community to chase their dreams as she did.”It’s so surreal that Cheetos – a family favorite – is sponsoring my fingertips so that we can help mi gente,” said Becky G. “Giving back and making positive change in my community is important to me, which is why this collaboration with Cheetos and the Deja tu Huella campaign was a no-brainer. It’s helping open doors for so many young people to leave their mark on the world!””Our mission with the Cheetos Deja tu Huella campaign is to shine a light on members of the Hispanic community who are leaving their mark on culture and encourage others to do the same by providing funding and support,” said Tina Mahal, senior vice president of brand marketing at Frito-Lay. “We’re proud to continue this commitment for the fourth time in a way that’s never been done before with the world’s first fingertip sponsorship of Becky G, a generation-defining artist who has inspired so many young people.”
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