Shutterstock se une a la Content Authenticity Initiative
Shutterstock announced its participation in the Content Authenticity Initiative (CAI). Through its participation, Shutterstock will support the CAI’s goal of addressing the prevalence of misleading information online through the implementation of technical standards for certifying the source and history of media content by integrating Content Credentials.Shutterstock intends to integrate the underlying Coalition for Content Provenance and Authenticity (C2PA) standard into its AI capabilities and various creativity tools, including its DALL·E-powered AI Image Generator and suite of AI-powered applications to further protect its users with verifiable and tamper-evident information across all forms of content. With Content Credentials, this will include ensuring each asset is certified with secure metadata about its creation, authorship and edit history. The CAI’s free open-source standards aim to ensure this information is maintained in a metadata trail that spans multiple tools, from asset creation to all subsequent modifications. “Joining the CAI and adopting the underlying C2PA standard is a natural step in our ongoing effort to protect our artist community and our users by supporting the development of systems and infrastructure that create greater transparency and help our users to more easily identify what is an artist’s creation versus AI-generated or modified art,” said Dr. Alessandra Sala, Senior Director of Artificial Intelligence and Data Science at Shutterstock. “We are excited to work alongside an industry-shaping roster of organizations with the CAI to take on this incredible opportunity and responsibility as we make decisive steps that safeguard the consumption and enhance the verifiability of this new class of content.” Since its launch, the Adobe-led CAI has worked with industry leaders, media and tech organizations, policymakers, academics and others to increase trust and transparency in digital content. With the rise in AI-generated content, the CAI understands there are unique opportunities and challenges, which spurred the development of its Content Credentials solution that can now be applied to a range of formats, including images, video and audio, to help consumers make informed decisions about the content they see online. It is actively working across its membership community to ensure that technical innovations are built on ethical foundations.
