Eduardo Lemos de Kelloggs en SMW
Social Media Week Mexico became a conversation platform for brands like Kellogg’s, where Eduardo Lemos, its CMO, spoke about how important it is for a brand and its collaborators to have the passion to connect with the heart of the people. He highlighted the role of KUBE’s structure with which they lead communication on social media to ensure they listen to what consumers are talking about their brands.“During the talk, we had mentioned new trends, new media, the ongoing transformations, the process and communication of the internal teams of those who manage that structure from the brief to the execution, and how to cut those threads between organizations and agencies. In conclusion, when dealing with the communication business, we must always be humble, because it’s evolving every day. The most important point is that desire to learn and the curiosity we must have, added to the passion, are the critical issues that make a professional successful within the world of brands and able to differentiate and contribute to their business.”He mentioned that Kellogg’s has formal processes to ensure the company is 100% aligned. “From within, we meet to talk about external trends, and each one contributes, not only from the perspective of Mexico but also from other regions, so that we are all on the same page. We have a structure called KUBE (Kellogg Unit Brand Engagement), which leads all communication on social media to ensure that we listen to what people say about our brands and that these reports are always available to the brand managers.”
