TelevisaUnivision President of U.S. Advertising Sales and Marketing Donna Speciale announced the appointment of Steven Wolfe Pereira to Chief Client Officer, a newly created role designed to accelerate the company’s client relations for more brands to engage with U.S. Hispanic consumers authentically in-language and in-culture. Reporting to Speciale, Wolfe Pereira will work closely with marketers to drive innovative new partnerships harnessing TelevisaUnivision’s unparalleled assets and oversee a team dedicated to unlocking new growth opportunities for brands that have historically underspent in Spanish-language media.“I’m thrilled to welcome Steven to the U.S. Ad Sales team as we continue to build upon the incredible momentum that has driven TelevisaUnivision to record advertising revenue growth. Steven lives and breathes the passion of the Hispanic community and his proven track record of impact across the industry is palpable,” said Speciale. “As Chief Client Officer, Steven will be a champion for helping clients discover new ways to maximize business results by leveraging the growth potential of Hispanic consumers. The universe of advertisers who continue to neglect Spanish-language advertising is staggering, and while we’re so proud to have welcomed over 200 new brands to TelevisaUnivision over the last few years, our audience deserves more of advertisers’ support. We are relentless in our pursuit to capture our fair share of the marketplace in the years ahead, and having Steven carry the flag of this mission will be extremely valuable.”“The growth engine of the U.S. is the Hispanic consumer — every brand, every company, and every industry needs Latinos to grow and prosper. It is with great pride that I’m joining TelevisaUnivision at such a critical time in both our culture and our country where the power of Latinos is being recognized like never before,” said Wolfe Pereira. “TelevisaUnivision has built all the tools necessary for clients to win with Latinos and while I applaud the many brands who have embraced our community through dedicated marketing strategies, the advertising marketplace as a whole is still vastly behind. It’s time to wake the rest of the industry up to the fact that there is a massive opportunity being left on the table when it comes to connecting with Latinos in Spanish. I’m elated to now be representing the company that undoubtedly leads in informing, entertaining, empowering, and super-serving this audience. I can’t wait to start collaborating with clients and partnering with the entire U.S. Ad Sales team to push this important work forward.”Named by Adweek as one of the “50 Most Indispensable Executives in Marketing, Media and Tech” as well as one of Hispanic Executive’s “Top 10 Líderes,” Wolfe Pereira joins TelevisaUnivision from 3Pas Studios, the global multi-platform entertainment company co-founded by Eugenio Derbez and his producing partner Ben Odell, where he was Chief Business Officer overseeing all revenue, marketing, finance, and operations for the company. He is also the co-founder and chairman of Encantos PBC, the award-winning children’s entertainment company, where he served as Chief Executive Officer from 2019-2022.Prior to Encantos, Wolfe Pereira served as the Chief Marketing Officer of Datalogix/Oracle Data Cloud, Neustar, and Quantcast. He has also held executive roles at Publicis Groupe, Univision, and Akamai Technologies. Wolfe Pereira began his career in finance at The Blackstone Group, Salomon Smith Barney (Citi), and Violy, Byorum & Partners. Wolfe Pereira is a champion of diversity and STEAM education initiatives and currently serves as a board director of the Latino Community Foundation, Save the Children, and Whalar.
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