David Morales, LATV's VP of Sales & Distribution
LATV Networks has teamed up with the Wm. Wrigley Jr. Company for a 2nd year of their Vive tu música with 5 Gum nationwide battle-of-the-bands event. As part of this multiplatform musical extravaganza, LATV will air the grand finale concert on Wednesday, October 6, in a television special that will also feature a behind-the-scenes look at the winning band.Wrigley’s Vive tu música with 5 Gum features over 100 bands competing for a chance to be selected as one of five, amateur and unsigned, rock and pop-star hopefuls, who will join superstars Daddy Yankee and Reik in concert at the star-studded event. The competition includes an online talent-search and a nationally televised finale that will result in one winning band receiving a once-in-a-lifetime opportunity to showcase their talent and sign on with a major recording label. “LATV loves this event because of Wrigley’s commitment to make it bigger and better every year. Securing feature performers like Daddy Yankee and Reik really raised the bar, and resulted in over three times the number of bands entering the competition compared with last year and a record number of fans voting,” said David Morales, LATV’s VP of Sales & Distribution.The finale concert will be held live at The Hollywood Palladium in Hollywood, Calif. on September 21, and later, broadcast exclusively, on LATV.
