U.S. HISPANIC
Ana María Puig of Ecuavisa Internacional: Our programs have universal appeal
Maribel Ramos-Weiner| 21 de octubre de 2010
Ana María Puig, Head of Programming of Ecuavisa Internacional
(Maribel Ramos-Weiner). After six years in the U.S. Hispanic market, the Ecuavisa signal is being distributed through seven of the main cable systems in the country, with 2.5 million subscribers.Ana María Puig, Head of Programming of Ecuavisa Internacional, explained to PRODU that the channels content is applicable to both the Latin American and the U.S. Hispanic markets. We are proud to reach Ecuadorians and Hispanics in the U.S. every day with our universal programming. Aside from telenovelas and sports, our entertainment programs appeal to any Spanish-speaking person, she added.As an example she mentioned the case of La niñera. We produced the remake with the lingo and the culture of Ecuador, which can resonate with any neighboring country. You can relate and enjoy the locations in Ecuador, with the Sony standards. We try to tailor our newscasts specifically to Ecuadorians, but the rest of the programming can work well for anyone, said Puig.The executive pointed out that for the U.S. Hispanic market they have the series 593, which airs in the tri-state area of New York, New Jersey and Connecticut, and is conducted by Cristian Johnson; as well as Desde casa. Desde casa airs live on Saturdays. It is a great achievement to have a live show, and the interesting fact is that it airs 9am to 12pm, central time. That is 10am to 1pm, Ecuador time, which allows Ecuadorian families to interact live, added Puig.
