David Morales, LATV's Vice President of Distribution & Sales
Networks, the 4-year old national Hispanic television network, announced that it has begun airing on KPDF in Phoenix, Arizona, KVER in Palm Springs, California, and KLHO in Oklahoma City, Oklahoma -all top 60 national Nielsen markets based on Hispanic homes. The new affiliates extend LATV’s reach to 37 markets, representing 10 million U.S. Hispanic television households.”Adding three markets that represent over half a million new Hispanic homes to LATV’s network of affiliates is a real validation of our programming and distribution strategy. LATV has helped local station affiliates solve the riddle of where to look for new revenue they need only turn to the exploding Hispanic populations in their own backyards,” said David Morales, LATV’s Vice President of Distribution & Sales.LATV’s move into Phoenix, USA’s number 8 Hispanic television market with 398,750 Hispanic households; Palm Springs, the number 39 Hispanic market with 61,910 Hispanic homes; and Oklahoma City, the number 52 Hispanic market with 44,730 Hispanic homes, places the network in 48 million total television households, including 21 of the top 25 Hispanic DMA’s (Designated Market Areas). LATV projects coverage of 52 million homes by year-end 2010.
