U.S. HISPANIC
Comcast launches Xfinity TV in Spanish
Maribel Ramos-Weiner| 8 de marzo de 2011
Comcast Corporation announced the launch of Xfinity TV in Spanish, a cross-platform entertainment experience that delivers the widest array of Spanish-language choices available anywhere, anytime on TV, On Demand and online. As part of this comprehensive offering, the company has introduced {www.XfinityTV.com/latinoTV}, a new Internet destination with access to hundreds of Spanish-language movies and shows online free to Comcast digital customers. In addition, Comcast has more than tripled the number of Hispanic television choices available On Demand.These new features for the Hispanic community complement the Spanish-language programming tiers Comcast is already rolling out nationwide, which include more than 50 of the most popular Hispanic networks along with hundreds of On Demand choices in Spanish. The www.XfinityTV.com/latinoTV portal has access to more than 500 Hispanic video choices online, including movies, music videos and shows from television and movie partners including Univisión, Cine Mexicano, Gran Cine, Caracol TV, Discovery Familia, ¡Sorpresa!, Tr3s, select content from HBO Latino, Starz and many more. On Demand programming in Spanish has tripled to nearly 700 video choices for customers to watch anytime, plus new content from broadcasting partners including Telemundo, Galavisión, TeleFutura and mun2.To help raise awareness about the companys Xfinity services among Spanish-speaking consumers, Comcast recently signed actress Sofía Vergara as its spokesperson.Vergara will be featured in a series of ads in Spanish to help further extend Comcasts message of access to entertainment anytime, anywhere, among Hispanic consumers.
