U.S. HISPANIC
Tr3s: MTV, Música y Más unveils Upfront plans
Maribel Ramos-Weiner| 3 de mayo de 2011
Tr3s: MTV, Música y Más hits the road for a multi-city Upfront tour to unveil the brands new portfolio of 360° content that continues to deliver on the networks MTV, Music and More maxims.Last year, we successfully introduced an evolved brand and tapped into the full spectrum of our 12-34 audience with a broader content offering. This year, we feel very confident about the Upfront season and are very excited to once again introduce new and bold content that continues to resonate with this exciting bilingual/bicultural market, as well with our clients, said José Tillán, general manager & executive vice president of Tr3s.Tr3s #1 original series Quiero Mis Quinces and Quiero Mi Boda continues to deliver colorful quinceañeras and multicultural couples; and will expand the franchise to spotlight another Latino milestone parenting- with Quiero Mi Baby. The networks successful daily-scripted series Niñas Mal inspires more drama and scandal with the new paparazzi-inspired series Popland.The Latino family will play matchmaker in search of the perfect gentlemen to woo the most beloved member of the family on the new reality show Date My Abuela (working title). More memorable performances take the Unplugged stage and original content captures the incredible success stories of todays Latin idols with the new biography series La Escalera.
