The broadcast, which aired on April 28th at 8pm, reached nearly 6.6 million total viewers
Telemundos broadcast of the 2011 Billboard Latin Music Awards Presented by State Farm, drew the networks highest-rated Billboard Latin Music Award telecast across all major demographics in its 13-year history of broadcasting the premium awards show, according to Nielsen Media Research.Last Thursdays broadcast, which aired on April 28th at 8pm, reached nearly 6.6 million total viewers. 2011 Billboard Latin Music Awards Presented by State Farm had record breaking ratings and grew year-over-year drawing over 2.3 million total viewers (persons 2+) (+21%) and more than 1.3 million adults 18-49 (+11%), 738,000 women 18-49 (+8%) and 623,000 men 18-49 (+14%). The red carpet pre-show, Alfombra Billboard, delivered substantial year-over-year increases in the 7pm hour. Telemundo delivered 1,284,000 total viewers (persons 2+), up +44%, and 635,000 adults 18-49, up +28%. The red carpet pre-show and the award telecast combined reached nearly 7 million total viewers.
