U.S. HISPANIC
Vme expands its sales team to focus on multiplatform solutions for clients
Maribel Ramos-Weiner| 14 de julio de 2011
Ariel Martínez, new director of Integrated Marketing and Digital Sales at Vme
Vme announced the expansion of its sales team to help brands tap into its bilingual, bicultural community of viewers. As part of the expansion, Vme is adding Ariel Martínez to its team to lead integrated marketing and digital sales. The Vme sales team, headed by Patty Marrero, is comprised of seasoned veterans from media, marketing and agency backgrounds that can help marketers develop and execute campaigns that connect with Vmes diverse Hispanic audience.In the newly created position of Director of Integrated Marketing and Digital Sales, Martínez will help lead the growth of Vmes multiplatform branded entertainment initiatives and integrated client solutions across all Vmes sales teams in New York, Chicago and Los Angeles.Ariel brings an extremely strong cross-platform sales experience having worked with multiple brands that have deployed a 360-degree approach. Having someone like Ariel, who brings strong relationships in the marketplace and an understanding of how to leverage original content across multiple platforms, positions Vme well to meet marketers needs in reaching Hispanic consumers, said said Marrero, SVP and director of Sales.Martínez comes to Vme from Univision where he developed partnerships across marketing teams and created integrated solutions for clients.
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