Albert Rodríguez, Chief Revenue Officer of SBS’s consolidated operations, EVP and general manager of MegaTV
MegaTV and ESPN Deportes announced a strategic alliance that will complement their shared commitment to connect and serve the US Hispanic audience across multiple platforms. The alliance between the networks will be highlighted with the launch of four hours of original programming under the new sports block, Clásicos de ESPN Deportes, exclusively on MegaTV.The alliance rolled out last weekend on MegaTV, airing unparalleled sports content from ESPN Deportes.Clásicos de ESPN Deportes airs on MegaTV, Saturdays from 6pm to 10pm.In addition, ESPN Deportes will produce two daily one minute briefs featuring culturally relevant sports news that will air across all SBS Radio Stations in Miami, New York, Chicago, and Puerto Rico.SBS Interactive and SBS Entertainment divisions will also be a key component in the new affiliation inter-changing sports information for our 21 entertainment web sites, as well as, a number of high-profile concerts throughout the year, where sports personalities and celebrities can also participate.“Within the critical mass of US Hispanics, there is a deep enthusiasm and loyalty to entertainment & sports. This compelling opportunity is the driving force behind an ambitious alliance that will compliment that cultural passion across television, radio, online, and out-of-home events,” stated Albert Rodríguez, Chief Revenue Officer of SBS’s consolidated operations, EVP and general manager of MegaTV.“This agreement is a unique opportunity to connect with more fans while reinforcing our common commitment with SBS: serving the growing Spanish-language audience across platforms,” said Lino García, general manager, ESPN Deportes.
Mega TV appoints René Rodríguez to Director of Sports Marketing
