David Jensen, VP of Content Acquisition for Comcast Cable
Comcast Corporation announced an expanded distribution agreement with nuvoTV, an English-language general entertainment network targeting American Latinos and fans of Latino culture.The agreement follows an announcement last month that Comcast has expanded the reach of eight other Hispanic networks and exceeded a public commitment made as part of its deal to acquire NBCUniversal. The agreement with nuvoTV (formerly SíTV) is part of Comcasts continuing effort to bring Latino-themed programming to its customers.We are excited to add nuvoTV to our list of expanded networks. With this latest distribution agreement, our expansion program will be offering Hispanic programming to an additional 17 million homes, exceeding our 10 million-home commitment by 70 percent. Comcast appreciates all the help we received from our partners to make this effort a success, said David Jensen, VP of Content Acquisition for Comcast Cable.The increased carriage for nuvoTV will be achieved by expanding the channel onto the Digital Preferred tier on select systems and by launching the network on the Digital Preferred tier in new markets. Comcast has plans to offer nuvoTV to digital subscribers in Atlanta, Chicago, Jacksonville, FL, Seattle, Southwest Florida, the Twin Cities and the Washington, D.C. area. Our target audience of bi-cultural Latinos is todays leading force of cultural change and economic growth in the U.S. We are proud to be partnering with Comcast to more widely serve this burgeoning segment of their customer base with culturally relevant entertainment, said Michael Schwimmer, CEO of nuvoTV.
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