U.S. HISPANIC
ViendoMovies and Semillitas celebrate with on-air Halloween look
Maribel Ramos-Weiner| 25 de octubre de 2011
ViendoMovies and Semillitas celebrate with on-air Halloween look
SomosTV´s ViendoMovies and Semillitas, changed their on-air “bugs” to identify with and to promote their special Halloween programming.The Semillitas bug shows the character riding a broom and with a witch’s hat, while ViendoMovies’ logo shows bat wings, both familiar icons in this holiday celebrated by all ethnic groups in the U.S.”It has been our strategy from day one to make our channels relevant to Latinos’ life in America. Halloween is a festivity celebrated by all inhabitants, a fun time of the year that children and adults celebrate and look forward to. Together with the national days and Latino specific celebrations we emphasize the multicultural richness of this country in a way that few channels in our market and genres can do” expressed Jose Antonio Espinal, COO of SomosTV.Both channels have special programming for this holiday. ViendoMovies has programmed the films Corazón del Guerrero (2010, fantasy), Intrusos en Manases (2010, horror) and Trece Campanadas (2002, suspense). Semillitas has prepared a number of entertaining interstitials and on air pieces.
