Walter Cordova, National Marketing Manager Spanish Services, EWTN Global Catholic Network
The market is definitely heading towards the TV Everywhere concept. Technology advances everyday and new ways of distributing content are found. Its a matter of being able to adapt to the changes and make the necessary investment to deliver content to users.However, I dont believe we will have an explosion of content delivered this way. There needs to be a formula for both distributors and cable operators to capitalize on the platform and benefit the user at the same time.There are two general challenges: the first is the economy. The countrys current economic situation is bad, its getting worse, and the first thing people do is cut down on expenses deemed non-essential.The second challenge I see is that were talking about a new generation of users and this implies multi-generational and multi-cultural changes. TV Everywhere will be something much more direct, which will changes the way things are advertised, what type of products are offered and to whom. How to gather this information is also something that needs to be determined since there can be legal concerns such as privacy issues.
