Eduardo Suárez, VP of Programming of CNN en Español
One year after the re-launch of CNN en Español, the balance has been positive, said to PRODU, Eduardo Suárez, VP of Programming. He points out that as part of this evolution, the channel went from producing six hours of programming to 13 hours daily, most of them live and some live-on-tape.Another positive aspect has been the clients response. Sales now has more and better tools to stay competitive in the market and open new opportunities for clients and advertisers, says Suárez.The audience response supports the change. According to Suárez, one of the objectives of the evolution was for its audience to stay tuned, not just for breaking news but also for entertainment. It has achieved this with shows such as Cala, Café CNN, NotiMujer, Showbiz, and Conclusiones with Fernando del Rincón and Gabriela Frías, among others.During this new stage for the channel, social networks and new media play an important role. The signal already ranks first in Spanish-language news on Twitter with over 1.5 million followers and almost a million on Facebook, and it recently launched the site {CNNenespanol.com}.Some of the challenges ahead include consolidating the spaces launched a year ago and new ones such as Actualidad semanal, expanding weekend programming, and digging deeper into social media.
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