The initiative will air television spots during halftime of Azteca Américas popular soccer matches
Azteca América, in association with Sprint, has announced Gol O No Gol, the branded multiplatform soccer campaign. “This demonstrates how we can take our amazing library of sports content and create an evergreen and extremely popular branded digital experience for our viewers. Its been a delight to partner up with the Sprint brand for this campaign said Rawdon Messenger, VP of Digital Media and Product Integration. We will be offering more exciting opportunities to our agency partners in the 2012-13 upfront.”The initiative will air television spots during halftime of Azteca Américas popular soccer matches and throughout sports programming, encouraging viewers to text message responses and visit the Sprint-branded website. At Sprint, we are always looking for ways to provide our customers exciting and innovative experiences. Hence, partnering with Azteca América on the Gol O No Gol campaign offered the perfect opportunity to enhance our efforts said Yamelly Weida, advertising and digital communications manager, Corporate Brand Marketing. This unique, interactive digital campaign offers soccer fans a chance to relive some of their favorite moments, in ways that make them feel like they are part of the game.”{More info;http://www.golonogol.com}
