NuvoTV, the English-language television network created for American Bi-Cultural Latinos 18 to 49, has a median audience income of US$61,000, exceeding all U.S. broadcast networks and 90% of all ad-supported U.S. cable networks, according to the research proprietary Nielsen. The figure is also about double the median income of all other Spanish-language networks. The network has created a B-to-B website for marketers known as nu(CONNECT), that will incorporate new research data and information that will explain how brands can reach the Hispanic market of the US. NuvoTV viewers have significant spending power and are one of the most underserved. The nu(Connect) B-to-B website will serve as a central, one-stop site where marketers can access the Nielsen research data along with information on programming and sponsorship opportunities said Craig Geller, senior VP of Ad Sales for NuvoTV.
