Willie Lora, director of News of CNN en Español
CNN en Español will carry out an extensive coverage of the Democratic and Republican national conventions in a way never done before. The differentiating elements will be social networks and young voters.Willie Lora, director of News of CNN en Español, said to PRODU that the plan is to have a solid presence: Compared to other years, this is the most extensive coverage CNN has set up in its history in terms of resources, audience and reach. There is not only the TV angle but also the social media one.Lora explained social networks are fundamental. Almost 50% of the coverage is based on the activity generated by social media. Were the worlds number one site on Twitter and for us its important not just maintain, but grow our audience, he added.Currently, @CNNEE is the largest Spanish-language news Twitter account worldwide with over 2.7 million followers. CNN en Español on Facebook is the second largest Spanish-language news page with over one million, and {CNNEspanol.com} has over 1.8 million unique users.An element that sets apart CNNEs coverage from other news outlets is the emphasis on young voters for this years elections.Lora pointed out that CNN en Español first started elections coverage in 2011 through the Voto Latino initiative. Were seeing the fruits of that effort in the growth of our audiences and social media, he added.
