Azteca America has officially signed a TV Essentials contract with Rentrak, a multi-screen media measurement company serving the advertising, television and entertainment industries. “Rentrak’s granular and stable TV ratings information will allow us to determine the viewing behaviors of our consumers in all 210 media markets in order to better serve our viewers and to prove the true value of our engaged audience” said Martin Breidsprecher, CEO at Azteca.TV Essentials is a service offered by Rentrak in which it provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. “Rentrak is honored to have been selected by Azteca America to provide TV ratings. This continued adoption of Rentrak’s ratings information demonstrates the credibility, importance and knowledge our TV measurement provides in the marketplace” said Chris Wilson president of National Television at Rentrak.
