Nick Valls
{NuevoMall.com}, the first celebrity, fan and lifestyle destination for Hispanics and brands wishing to target Hispanic consumers, announced that veteran sales executive, Nick Valls will serve as executive vice president of Advertising and Business Development.Valls, former SVP of Network Sales at Univision Network who recently oversaw multiple regional sales teams was also responsible in creating a custom marketing innovation team that conceived and executed tailored marketing programs for Univisions top advertisers and co-created Univisions Premios Juventud (youth awards) for marketers wishing to reach a younger Latino audience and bi-lingual consumers. As part of his new duties, Valls will oversee the online advertising and promotional efforts for NuevoMall.com and the business development of new affiliate partners as the overall online experience evolves.”We are all thrilled to have Nick Valls join the NuevoMall.com family. His extensive advertising and business expertise in the Latino media sector will further our efforts as the premier online experience in Spanish. He has years of senior management experience and an industry respected track record of successful partnerships,” says Paul Robb, CEO and founding partner.NuevoMall.com had a soft launch during the XIII Annual Latin Grammy Awards for which it was the official Digital Media, Person of the Year Gala, VIP celebrity lounge and VIP After Party sponsor that was held in Las Vegas on Nov. 14 and Nov 15.The full site, set to launch on February 2013, will feature the first roster of the nations top Hispanic stars including Sofía Vergara, Cristián de la Fuente, Raúl de Molina, Chiquinquirá Delgado, Giselle Blondet, Fernando Fiore and Alejandro Chabán with the mission to super serve their fans with experiences, recommendations and insider tips straight from their favorite stars.
