Luca Bentivoglio, LATV's COO and Head of Programming
LATV, the original national, bi-cultural entertainment network, is proud to announce a bold new look and several new additions to an already dynamic brand.This year, LATV unveils a reboot to its signature trademark, with a logo and graphics that capture the sharpness of the networks personality. The word Original is also added to remind viewers that LATV was the first outlet on the media landscape to produce bi-cultural programming. In addition to the update of LATVs look and feel, the network is also reigniting its pioneering past with much more musical content than ever before, with shows like Text Mex, Las Desveladas, and Cardio Cumbias, while continuing to bring some of the best in Latino entertainment you cannot see anywhere else to the comfort of your home.Our look is something that has always been easily distinguished by our viewers. But we felt adding more edge and sharpness, plus the word original was important, in order to make the statement that we were the first and the rest are just following,” says Luca Bentivoglio, LATV’s COO and Head of Programming.In regard to the new programs, Bentivoglio explains. These new shows will spice up a full slate of content that pushes the envelope of bi-lingual content. Since the beginning, LATV has never been afraid to take risks. Our audience expects no less in 2013.
