U.S. HISPANIC
Azteca America continues betting on reality shows
31 de enero de 2013
Marlene Braga
Marlene Braga, VP of Programming at Azteca America, told PRODU that the second season of the reality show Ser grupero will be filmed in the principal Hispanic market in the U.S.: Los Angeles. The network is already in the process of choosing talent. Ser grupero starts transmissions March 25 from Monday through Thursday at 8pm. We continue to count on reality shows. We have plans of transmitting the second season of La Isla and another season of Tuneame la nave. She also announced the network will return on March 4 with 6pm novelas. The first one will be Aztecas La otra cara del alma. Braga commented that the company aspires to confirm a drama series with Sony. The company has already begun talks with Donna Cuningham, Veronica Pimstein and Angelica Guerra.The network has also just initiated a new schedule of morning shows especially designed for the Hispanic public including the programs El Cofi breik and Entre nos.We launched them in four markets: Los Angeles, Chicago, Miami and New York. Theyre productions 100% by Azteca America. The executive producers are Miguel Chacon for Cofi breik and Luis Sinches for Entre nos. Azteca America is producing more in the U.S. without forgetting its infrastructure in Mexico. Were mixing in a very innovative way.
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