Khaled Abdelwahed, VP and general manager of Azteca 54
Azteca 54 Los Angeles, the flagship station of the Azteca America network, is presenting its Second Annual Upfront/ Golf Tournament on Monday, June 3, at the Golf Club in Palos Verdes Estates. We had such positive feedback from our clients on last years golf tournament followed by the upfront presentation that we decided to make it even bigger this year and start a tradition for Azteca 54, said Khaled Abdelwahed, VP and general manager of Azteca 54. The golf tournament is scheduled to start at 10:45am. A cocktail reception is scheduled at 5pm followed by the Upfront presentation and dinner. Over 200 guests including talent, executives, advertising agencies and buyers will be attending the Upfront.The program will include special performances by Cynthia Rodríguez of Quiero Ser Grupero and La Academia, Yanilen and Samuel, also from La Academia. Azteca America’s programming highlights include more local shows, specifically the morning programs Coffee Break and Entre Nos, as well as a strong reality show lineup, including the return of musical reality hit La Academia and Survivor-style La Isla, as well as new formats that feature dancing throughout the country called México Baila. Also there will be more novelas and extended news coverage that includes hourly news briefs in a lead up to network news program Noticiero Azteca. And of course, soccer and boxing, as well as the mixed martial arts series Guerreros Hispanos.
