Reyes will lead branding, marketing and promotions for the new channel
Anhelo Reyes has joined Fusion, the new network product of ABC News and Univision Communications joint venture. Reyes was appointed to vice president for Marketing. She is based at Fusion´s headquarters in Miami. Reyes will lead branding, marketing and promotions for the new channel. She is an expert marketer who for the last seven years has been an integral part of the team at Nickelodeon. Most recently, Reyes was Nickelodeons vice president for Strategic Property Planning and Marketing, where she was responsible for the launch and long-term strategic marketing plans for three of the companys most important properties SpongeBob SquarePants, Teenage Mutant Ninja Turtles and Winx Club with impressive results. Before joining Nickelodeon Reyes served as manager of Marketing and Special Events at Hispanic Information Telecommunications Network (HITN), where she oversaw the network’s rebrand across all platforms.
