Carolina Padilla, president of NexusTV
Capitalizing on the consumption of new screens is a challenge and a growth opportunity for TV channels, says Carolina Padilla, president of NexusTV, firm specializing in consulting and distribution services to TV channels in the U.S.Padilla has led multicultural business for DIRECTV with DIRECTV Más and WorldDIRECT, and for DISH Network with DishLATINO and DishINTERNATIONAL.The belief that new technologies are splitting the family away from the TV, I dont see it that way; I see it as a different opportunity. What happens is that, in addition to having TV, there are other digital elements the different family members are interacting with. The consumption of TV is supported by the interactivity with other screens. Networks could capitalize on this, says Padilla.She added that there is opportunity for growth for digital and over the top (OTT), but that the U.S. Hispanic market needs a monetization strategy before it can develop further.Ive observed the pay-TV Hispanic market in the U.S. has developed in the last 10 years. There is consolidation of genres, greater variety of programming; it is a market that has grown more slowly than in Latin America, but it is not saturated like the general market, added Padilla.
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