Lino García, general manager of ESPN Deportes
During this upfront season, ESPN Deportes will place greater emphasis on its digital platforms offer. Additionally, the channel will start offering ad insertions on its live mobile platform WatchESPN, something that was not available last year.Weve been on the WatchESPN platform for some months now. It makes ESPN Deportes available live on all devices (smart phones, tablets), and we are now beginning to sell this product because it is independent; we dont have the same commercials that appear on the linear screen. Its a new offer we have for this upfront, told PRODU Lino García, general manager of ESPN Deportes.When asked about the general landscape for U.S. Hispanic channels this upfront season, García said there is growth.Every day advertisers see more potential in the U.S. Hispanic market, and as such, they are investing in channels and other advertising media. In our case, were not limited to the linear screen, but rather we occupy different platforms. Advertisers seek us to help them reach the Men demographics, especially Adults 18-49, he added.García also pointed out one of the factors that has evolved in the upfront negotiations is the Total Market concept. Along with ESPN, weve sold packages to advertisers interested in this total market: the Hispanic market in Spanish but also in English. Weve been doing this for a couple of years and opportunities continue to grow for us, he added.
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