Tom Maney, EVP of Advertising Sales and Juan Vallejo, SVP of Advertising Sales of FOX Hispanic Media during the upfront
Miami was the first stop on the FOX Hispanic Media (FHM) upfront road show, led by Tom Maney, EVP of Advertising Sales; Juan Vallejo, SVP of Ad Sales; and Paul Laureano, VP of Integrated Marketing.At the event, Maney emphasized all the channels of the portfolio (FOX Deportes, MundoFOX, Nat Geo Mundo and FOXlife), are experiencing growth. MundoFOX has increased its reach to over two million homes, he said. According to recent figures it has been the fastest growing network with 93%.The executive said that, compared to last year, in the first half of the broadcast year 2014-2015 Univisións primetime dropped 25%, which represents an opportunity for the other Hispanic broadcast TV channels to absorb a piece of that share.FHM also announced the launch of the social TV platform Vive MundoFOX, and a new distribution deal with Time Warner Cable that will significantly increase MundoFOXs reach in the U.S.The team also unveiled the results of the 10-question study administered to media buyers, entitled 100 Media Buyers Said.When asked what is most likely to occur next year, 71% of respondents said that media buying teams will fuse linear with non-linear. In regards to what content is most attractive to U.S. Hispanics, 62% pointed to high-quality productions.The FHM upfront road show for all four channels continues next week in Chicago, followed by Los Angeles on April 17th, and ending on May 1st in New York. There will also be an upfront exclusively for MundoFOX on May 14th.
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