U.S. HISPANIC
beIN SPORTS presents its 2014-2015 programming schedule during its first-ever Upfront event
Maribel Ramos-Weiner| 13 de mayo de 2014
Executives and talent from beIN SPORTS during the Upfront presentation
beIN SPORTS unveiled its 2014-2015 programming schedule during its first-ever Upfront event. The network presented a line-up of premium sports content to advertisers and marketers during the presentation held at Rockefeller Centers, 620 Loft & Garden in New York.The event offered an interactive sporting experience that included a presentation led by the managing director of beIN SPORTS, Yousef Al-Obaidly and Antonio Briceño, deputy managing director of beIN SPORTS North America. They were accompanied by top on-air personalities Kay Murray and Ruud Gullit as Masters of Ceremony, Ray Hudson, José Hernandez, Christian Vieri and Terri Leigh.Since its launch in 2012, beIN SPORTS has quickly emerged as a powerhouse in the global sports arena, having entered the U.S. market with two channels, one in English, beIN SPORTS, and one in Spanish, beIN SPORTS en Español, each with separate programming. In addition to the two linear broadcast channels, fans can also turn to beIN SPORTS PLAY, the networks streaming video player, for even more sports action online. beIN SPORTS has seven live digital streams allowing fans to consume as much sports content as possible, totally free by authenticating through their cable provider. With over 22 million subscribers, beIN SPORTS has become the fastest growing independent sports network in the business.In just two short years, we have made huge strides towards achieving that goal by bringing viewers over 3,000 hours of live coverage and more premium international content across our various platforms, said Briceño.Of the networks total sports programming offering, one sport dominates the networks line-upsoccer. Some of the programming slated for the 2014/2015 season are: 2015 Copa América, La Liga (including El Clasico and the Copa del Rey), Serie A (including Coppa Italia), Ligue 1 (French First Division). beIN SPORTS has a strong portfolio of other soccer leagues and matches including the Russian Premier League, Football Championship (UK) and CONMEBOL/CONCACAF World Cup Qualifiers.This season, the network will also bring high quality original sports and entertainment studio programming featuring coverage, news, analysis and more. Both of the following studio shows will be headed to Chile to provide comprehensive wall-to-wall coverage of Copa América in 2015: The Express and The Locker Room.
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