Gabriel Luna plays the rol of Tony "Matador" Bravo
El Rey Network is kicking off a new multi-platform promotional initiative titled {Red Card Riot;www.RedCardRiot.com}, designed to drive fan engagement in advance of the networks soccer spy thriller Matador premiering Tuesday, July 15th at 9pm ET/PT. The innovative marketing program, conceived by Campfire/SapientNitro with production by RED Interactive and SunnyBoy and media planning by Media Storm, looks to tap into World Cup fever, enabling fans to call a foul on friends/colleagues/cultural incidents by sending them a personalized Red Card from {www.RedCardRiot.com}. While on the site, fans will also gain access to a sneak peek of Matador and exclusive videos featuring LA Riot players. Known as ‘the most red-carded team in the league,’ its fitting that the fictional LA Riot team would celebrate fouls. The campaign was introduced last week, in celebration of the United States World Cup team advancing to the Knockout Round.Matador is an irreverent, adrenaline-filled series that chronicles the unlikely rise of Tony “Matador” Bravo (Gabriel Luna), a professional soccer player for the LA Riot who comes to be known as much for his antics off the field as his moves on it. But what his fans and family don’t realize is that it’s all a coverin truth, he is a skilled covert operative executing missions for the CIA. The 13-episode series, from award-winning writer/producer Roberto Orcí, is the second scripted original to air on filmmaker Robert Rodríguez’s new, English-language entertainment network. Rodríguez will direct the premiere episode of the series.
