The National Basketball Association (NBA) and Univision Deportes signed a new multiyear partnership that will provide fans with Spanish-language NBA content across Univision Deportes multimedia platforms, and activation around NBA signature events. Univision Deportes will debut new NBA programming via UniMás and Univision Deportes Network (UDN). UDN will offer fans NBA Action, the popular weekly basketball show that will be customized in Spanish, beginning on Thursday, March 26. Additionally, UniMás will present Zona NBA, a new season-long, one-hour weekly show produced by Univision Deportes delivering the basketball content that Hispanic America cares about most. This season, the show will debut during the upcoming NBA Playoffs and run through the end of the NBA Finals. The new agreement also features Univision Deportes and the NBA unveiling new, enhanced co-branded éne-bé-a web and mobile sites to further expand éne-bé-a, the leagues first fully integrated Hispanic marketing campaign. The new éne-bé-a domestic Spanish-language destinations, which will launch in September 2015, will be operated by Univision Deportes and will provide fans with the latest basketball news, including blogs by Hispanic NBA players, extensive video highlights, photo galleries, interactive fan content, and other offerings. Our partnership with Univision Deportes, coupled with our success with éne-bé-a, will allow us to further engage our Hispanic fans in an inclusive and culturally relevant way via television, broadband and mobile, said NBA senior vice president, Programming, Aldo DiCuffa. We are proud to partner with the NBA to deliver high quality, customized content to Hispanic basketball fans. This new multi-platform deal underscores our commitment to creating relevant and engaging content focused on the sports, leagues and teams that Hispanics care about most, said Juan Carlos Rodríguez, president of Univision Deportes.
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