Univision Communications Inc. (UCI) announced the appointment of Mark López to the position of executive vice president and general manager, Univision Digital, effective May 1st, 2015. He will be based in Miami and report to Isaac Lee, president of News and Digital for UCI and CEO of Fusion. In this new role, López will lead business responsibilities for Univision Digital across platforms, working closely with Univisions established sales, product, technology, and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of revenue and innovative multiplatform experiences and opportunities, including entering the native advertising market, which is projected to grow exponentially in 2015. López comes to Univision from Google, where he served as head of U.S. Hispanic Audience Sales since 2010. The addition of Mark at a time when our main focus is digital innovation and expansion speaks to our commitment to delivering a Univision branded experience everywhere our audience is and driving engagement across platforms. Marks expertise in digital media, combined with his profound understanding of U.S. Hispanics, makes him a perfect fit for UCIs digital arm, where he will undoubtedly be instrumental in moving our digital strategy forward, said Isaac Lee.I am thrilled to be joining the leading Hispanic multimedia platform. Univisions brand and access to content and talent is unparalleled in the marketplace, said López.
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