With a red carpet at 8pm, followed by an exclusive event in the VIP rooms of the Cinepolis Plaza Carso, in Mexico City, Telemundo transmitted the first chapter of the superseries El Señor de los Cielos 3 (72×60´), as part of its marketing campaign for the Mexican audience.Joshua Mintz, executive VP of Scripted Programming and general manager of Telemundo Studios; Mariana Iskandarini and José Gerardo Guillén, both executive producers at Telemundo, and representing Argos and Casting of that company, its general director, as well as the entire cast of the series.David Alvarado, Entertainment Advertising VP at Telemundo, explained to PRODU that the local Mexican press and US media correspondents based in that city were invited to the event. “We have great expectations with the results”, he said.In the US, the campaign is being carried out in several cities and has already gone to Los Angeles, Dallas and Houston. “This weekend it will take place in Chicago, next week in Miami, and it will end in New York on May 3rd”, said Alvarado.The presentations in the US are aimed at consumers, who can see an exclusive 10-minute preview of the series and meet some of the artists. The local press will also attend and have the opportunity to interview the artists.El Señor de los Cielos 3 debuted in the US last Tuesday 21st at 10pm on Telemundo, replacing Dueños del Paraíso.
NBCUniversal: We want to help the company monetize its scope over Hispanics
Telemundo: The super series strategy sets the stage for the future
Telemundos Dueños del Paraíso premiere reaches over 3 million Total Viewers
mun2 premieres second season of the super series El Señor de Los Cielos
Premiere of Telemundos Señora Acero delivered nearly 1.3 million Adults 18-49
Telemundos new production Los Miserables debuts Tuesday September 30th
Telemundos El Señor de los Cielos ended averaging 3,186,000 Total Viewers
Telemundos new original production Señora Acero debuts on Tuesday September 23rd
Over 6,000 fans gather for Descarga con Telemundo y mun2 concert event in Chicago
Telemundo Internacional: More than 27 titles on OTT platforms worldwide
Telemundo announces seven-part mid-season web series El Capítulo Secreto
Univisions Aquí y Ahora reports double-digit audience growth
Telemundo Media delivered the best July ratings in the networks history
Telemundo premieres El Señor de los Cielos on Monday April 15th
Telemundo Network announces the international cast of El Señor de los Cielos
Telemundo Media nears 900 hours of original content for 2012-2013 season
