Vive el Verano will air on NBC Universo and all its platforms
NBC Universo announced a new partnership with Mitú to develop and air exclusive summer-themed cross-platform content geared towards Latino millennial audiences. Vive el Verano is a series of fun, quick-hitting clips produced by Mitú and stars some of its popular talent, including El Guzii, Maiah Ocando, Luan Palomera, Luisito Comunica, and Oh Em Gee It’s Eddie G.The topics include do-it-yourself summer hacks relevant to young Latinos, such as electronics, must-have summer apps, fun backyard and pool ideas, savory and sweet grilling recipes and outdoor entertaining tips.The segments will air on NBC Universo during weekend afternoons beginning August 1st, through Labor Day weekend, and also air across all of the companys platforms on video on demand, on the NBC Universo Now app, online at www.nbcuniverso.com, NBC Universos YouTube channel, and its Facebook, Twitter and Instagram pages. The strong combination of relevant, fun, short-form content on NBC Universo platforms, and Mitús popularity and reach, will resonate with Latino millennials, many of whom have grown up with our network, said Bilai Joa Silar, Senior VP, Programming & Production, NBC Universo. Beatriz Acevedo, president of Mitú, said: “Mitú is proud to be a part of NBC Universos exciting evolution, and multi-platform content offering that the network is now delivering to its audience.
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