Discovery U.S. Hispanic announced its highest rated semester on record for its portfolio. According to Nielsen data, Discoverys U.S. Hispanic channels grew +10% year over year (YOY) and +8% from the previous semester.In the first semester of the year, Discovery Familia experienced growth of +60% YOY among persons 18-49 during prime time; this, due to the successful results obtained in first and second quarter where the network delivered high ratings. In addition, during second quarter, Discovery Familia had a +75% YOY growth in late prime time among women 18-49, positioning the channel as #3 in that demographic segment among Spanish language cable networks.Discovery Familias success from January to June was driven by the popularity of shows like: Kilos mortales, Adivina el diagnóstico, Vívala o véndala and Bakery boss.Also during the first semester, Discovery en Español remained as the #1 Spanish language cable network in late fringe among its core target of persons aged 18-49. The top rated programs for Discovery en Español this semester were: Fuga casi perfecta, FBI en el siglo XXI, Mexicánicos and Discovery a fondo.”After the unprecedented success achieved in 2014, we faced the challenge of maintaining our channel’s high level of performance. We are satisfied that our portfolio continues to grow, thanks to the excellent work of our team and high quality of oir contents”, said Carolina Lightcap, Head of Content of Discovery Latin America and Discovery U.S. Hispanic.
Discovery U.S. Hispanic and MiTú partner for multiplatform development deal
Discovery U.S. Hispanic: OTT does not affect our sales business
Discovery: The Vatican, Big Brain Theory and Life Force head our offer
Discovery U.S. Hispanic networks announced 2015-2016 Upfront slate
Discovery U.S. Hispanic portfolio delivers highest ratings year ever in 2014
