José Morales has been named VP, Local Marketing Strategy at UCI
José Morales has been named VP, Local Marketing Strategy at Univision Communications Inc. (UCI), effective immediately. Morales will be based in New York and will report to Jessica Rodriguez, executive vice president and chief marketing officer. In this role, Morales will be responsible for ensuring consistency of brand, strategic messaging, as well as promotional and marketing strategy across UCIs local media stations. Most recently Morales was vice president, Content and news director for Telemundo 47 in New York. Laura Merle has been named senior director, Corporate Marketing Services at Univision Communications Inc. (UCI), effective immediately. Merle will be based in New York and will report to Jessica Rodríguez, executive vice president and chief marketing officer. In this role, Merle will oversee UCIs marketing asset management process, branding, brand extension marketing, and the marketing of UCIs research aimed to position Univision.net as the preferred destination for information on U.S. Hispanics. Merle first joined UCI in July 2014, in the Office of the CEO where she helped drive various projects in collaborating with departments across the Company, including the centralization of the marketing organization.
