{¡HOLA! TV;www.hola.tv} is celebrating its second anniversary with the best performance in its history, exceeding expectations in terms of both ratings and distribution. The pay TV network, launched in September 2013 as an extension of the prestigious ¡HOLA! magazine, has positioned itself as one of the top 10 channels in the variety category at the pan-regional level, outperforming more established competitors. We are extremely pleased with these second anniversary results. In the coming year, we plan to continue our strategy of increased market penetration via our partners and affiliates, as well as attracting more viewers with the relevant and high-quality content for which ¡HOLA! is known, said Ignacio Sanz de Acedo, CEO & general manager of ¡HOLA! TV.Since July 2014, ¡HOLA! TVs audience share in the region has grown by an impressive 38%, with especially significant increases in Argentina (21%), Colombia (53%), Uruguay (43%), Venezuela (21%) and Peru (61%).The networks original productions have also yielded positive results, accounting for 14 of its 15 top-rated programming events. The list of successful original productions includes Mundo ¡HOLA!, with three of the networks most-watched events; Especiales de Realeza; Íconos ¡HOLA! TV; ¡HOLA! Cinema and ¡HOLA! Diario.
¡HOLA! TV: In conversations to penetrate the Argentinean market
¡HOLA! TV reaches more than 10 million households in Latin America and the U.S.
¡HOLA! TV: We want to increase our own production hours by 15%
¡HOLA! TV welcomes key advertising agencies to its Miami-based studios
¡HOLA! TV: We already started to see results with our new sales structure
¡HOLA! TV: We hope to reach 2.5 million subscribers in Mexico by the end of 2015
¡HOLA! TV celebrates its first anniversary reaching 7 million households in the region
¡HOLA! TV taps Rolando Figueroa as director of Affiliate Sales
¡HOLA! TV: Were committed to expanding distribution and strengthening content
¡HOLA! TV ranks among among DIRECTVS 30 most-watched channels in Latin America
¡HOLA! TV producing about 500 hours of original programming a year
¡HOLA! TV: The most important differentiator is the original production
Grupo ¡HOLA! and Atresmedia Television join forces to launch ¡HOLA! TV channel
