BBC Worldwide Latin America/US Hispanic and the Hispanic Information and Telecommunications Network (HITN) announced a content agreement that will unite some of the BBCs most acclaimed childrens content with the reach and mission of HITN. The goal of the partnership is to help Hispanic preschoolers, one of the most vulnerable segments of the US population, practice Spanish and give them access to basic math and science concepts that will prepare them for starting school.The agreement will create the first CBeebies programming block on a US television platform, featuring programming designed to stimulate learning among young children. The new block in HITN will include popular CBeebies shows such as Dinopaws, Mi Mascota y Yo, Dime Dime, Nina y las Neuronas, Katie Morag, Sarah y Pato and Los Numtums, a program that helps young viewers learn their numbers. The new CBeebies programming block will air Monday through Friday on HITN beginning in late 2015.This new agreement allows us to expand the presence of the CBeebies brand beyond our own screens and continue offering U.S. Hispanic audiences preschool content that encourages early learning and development in fun and innovative ways, said Anna Gordon, executive VP and managing director of BBC Worldwide for Latin America and the US Hispanic market.We are proud to partner with BBC Worldwide to bring our youngest viewers some of the best preschool content on the market, helping new generations of Hispanic children develop basic skills that stimulate their potential and contribute to improving their future quality of life in the United States, added Eric Turpin, HITNs general manager.
Anna Gordon promoted to EVP for Latin America & US Hispanic of BBC Worldwide
