LATV team with Luca Bentivoglio, COO of LATV
LATV starts 2016 with new strategies, with a reboot, but at the same time maintains its essence as an alternative channel for US Hispanic.We are preparing for a new year. We’re setting up all the new programming and creating our strategies for the upfronts. We want our slogan to be LATV reboot. We will focus on producing original content here in Los Angeles, much more than ever, commented to PRODU, Luca Bentivoglio, COO of LATV.Another novelty is that the channels TV everywhere (OTT) platform is available in Roku and Amazon Fire and they are already working on penetrating smartphones and iOS with Apple TV. This gives us distribution and scope. It multiplies us exponentially, he added.He also mentioned that they have created their own digital platforms: LATV.com, a YouTube channel, among others. In {LATV.com} they launched 10 categories under the banner Life con Acento: Filgúd: Wellness con Acento; Nów: News con Acento; Wachale: Comedy con Acento; Rokéa: Music con Acento, among others. We want to reach people who consume digital platforms, he added.Thanks to their relation with Entravision, LATV works with Pulpo, an ad network, to create branded entertainment that can be distributed to all of Pulpo´s publishers. This motivates us to produce our own contents. He said that the strategy leaders for 2016 are Luis Cárdenas, Programming director; Daniel Vélez, Production director and a new member, Lina Cordero, Brand manager, as well as the sales group led by Andrés Rincón in New York.
American Latino Syndication launches new seasons of American Latino TV and LatiNation
LATV kicks-off new fall season with the debut of Las Super 20 series
LATV: Partnership to boost 360º marketing efforts to be announced at Upfront
LATV: Focused more than ever on our bilingual, bicultural audience
Los Angeles´KJLA trumps competition in ratings with LATV primetime
LATV Networks announces its 2013 Upfront presentation for May 2nd
LATV: Deal with Guillermo Santiso and evaluating a third show for syndication
LATV Networks announced new season of current and original programming
LATV announces two new programs, Mi Angelita al Rescate and Astroloko
Luca Bentivoglio of LATV: The paramount strategy is to follow the viewer
LATV hires 20-year veteran journalist Eduardo Blancas to lead Noticias LATV
LATV debuts a magazine-style morning show and a daily national newscast
LATV: Pleased with the level of production and quality of TecoTV of Mexico
Somos Distribution sells the entertainment magazine La sobremesa from Cadena Tres to LATV
