Univision is preparing a strong digital strategy for its productions in 2016, starting with El Hotel de los Secretos, series launched on Monday, January 25th, and also the digital reality series Nuestra Belleza Latina, before the broadcast of the event scheduled for February 28th; the simultaneous launching of the first episode of La Viuda Negra II on February 28th and the second screen of the Premios Lo Nuestro on February 18th.In an interview with PRODU, Emilio Aliaga, Digital Content VP at Univision Communications, gave details on the projects the company is bringing to remain at the forefront of multi-platform.Lots of things are coming for 2016, we continue to develop and deploy brands for which an experience can be lived not only on TV. We have alternative endings, exclusive scenes, behind-cameras, among other things. This year we expect to have a very interactive TV, he said.He highlighted that for the end of El Hotel de los Secretos they are planning a double alternative through the official website, to add to the three voiced conversation we have with this series in which we are telling parallel stories.He announced the production of the ten-episode reality series for Nuestra Belleza Latina, that will be available on the website, which depicts the life of each one of the nine winners of this broadcast throughout the passing years, before they broadcast the tenth edition.
Univision launches Novelas Xpress for new short-form telenovela format
Emilio Aliaga joins Univision Communications as VP of Digital Content
