At a press conference from New Yorks Museum of Arts and Design today, Peter E. Blacker, EVP of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a number of cutting-edge digital initiatives with industry leading content creators Mashable, Vox, Tastemade, Buzzfeed and Wise Entertainment. The new initiatives will expand NBCUniversal Telemundo Enterprises efforts to reach the coveted Generation M mobile, multicultural, millennials with original content tailored to their modern cultural interests. Blacker also announced plans for two new feature films from their multiplatform studio, Fluency Productions, as well as their Third Annual Hispanic Influencer event, in partnership with LatinWE, which will be open to the public for the first time this year. Our audiences crave immersive experiences across all screens that speak to their unique multicultural identity. Weve teamed up with the biggest names in digital media to introduce original opportunities for our clients to connect with the demographic that is driving the U.S. consumer market, spending more than anybody else across major categories, said Blacker.
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