Xosé Manuel Barreira, director of International Channel and general director of Content at Mediaset
The signal CincoMas is Mediaset´s main bet for America and for more than 500 million people in the world who speak Spanish, as assured by Xosé Manuel Barreira, director of International Channel and general director of Content at Mediaset, who added that this channel has the goal of reaching a general audience and it gathers the best of its seven signals.”Our offer continues to be CincoMas, the 3-in-one channel, with the best content of the seven signals. It is designed for a demanding and competitive audience, like Mexico´s, where we see lots of opportunities. Productions are conceived for the great audience, like the American one, from Patagonia to Canada, and for the 500 million people in the world who speak Spanish,” he mentioned.He remembered their recent participation in Tepal, where they closed deals with Cable Onda, and mentioned that in the next few weeks they will announce alliances in other countries in the region.To end, he acknowledged the growth of pay TV and OTT in Latin America, and mentioned that in 2020, the growth of these two sectors will be larger than that of open TV.
Mediaset España officially launched the channel CincoMas during Jornadas in Argentina
Xosé Manuel Barreira de Mediaset conversa sobre su nueva señal CincoMas
